Brain Vibe

marketing muses to stay engaged

Online Personality: Who Am I Really?


For all of you that love finding out more about yourself through tests like Myers-Briggs, now you can see your online personality.  A new tool from HubSpot, Personality Grader, allows you to enter in your name and it will pop-up an overall personality score plus scores across 4 areas.  It is as easy as putting in your name and getting a result. Scores come with why you were scored in such a manner and how to improve.

Frequency – Online usage
Sentiment – demeanor in online interactions
Reach – overall network
Intelligence – how smart you come across

HubSpot Blog:  Personality Grader Makes Marketing Less Manic

I tried it out.  I plugged in my name and I watched the program as it told me it was sifting through Twitter, LinkedIn, Facebook wall, Flickr, Blogs.  Then it spit out my score.  Some of my ratings I saw some validity in, others I would argue against.  

So, I wondered how did it know one Michele Goetz from any other Michele Goetz online.  If you search my name on Google I find at least 3 including myself with presence.  Going back to the HubSpot Blog  the answer to this from Dharmesh Shah:

“This was a difficult one to solve.   What we ended up doing is putting in some Javascript code so we could watch each character of the name as it is being typed.  Based on the typing speed, the application determines which of the “candidate” profiles that match the name have the highest probability of being a match.  For example, if you type really slowly, it is unlikely that yours is the account with 17,000 twitter updates.  It’s not perfect, but we’ve found that this is close enough for our purposes. We’ll continue to refine this part of the software.”

Alright, let’s see what happens when I change the speed of my typing. No change.  

If you think about it, what this tool is really trying to help with is personal brand.  So I tried variations of my profile from user names to email addresses and behold, different scores.  What I wonder is if Michele Goetz accounts for aggregation of the right user names and emails in the aggregation.

One last interesting thing, I figured I’d plug in some well known online brands and check out the results.  I’ve included the links below. Let me know what you think – are they correct?  

Also, try entering these names in lower case letters and watch the difference.  Facebook was hilarious.  For Intelligence it said, “Your evaluation indicates that your intelligence is average; engaging in more meaningful conversations and sharing less about your personal life may improve this grade.”

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