Brain Vibe

marketing muses to stay engaged

Social Media Content – Too Big, Too Small, Just Right


B2B marketers are an interesting breed when it comes to social media. Our training is to create relevant content in the form of white papers, collateral, and deep websites.  When it is time to tackle the subject of content creation, out come the media, event, and campaign calendars.  Enter 140 characters on Twitter, blogs that should stay in the 300-500 word range, and video or audio that is less than 5 minutes and it is enough to drive us mad!

Certainly the venue will dictate a bit of what you actually post.  But, the B2B marketer will break the rules when possible.  We’ve got so much to say!  Don’t you want to know how smart we are and what great things our company provides?

Here are things I think about when creating content:

  • If you can’t use a single word to describe what you want to say, move on.  My word for this post, “Size”
  • If it takes longer than a minute to read what you write, people get bored and stop reading
  • If it needs to be read more than once, its only good if what you said was amazing (most of the time it is not…sorry)
  • If you need to think too hard about what to say, you are trying too hard
  • If you post multiple tweets in order to get your point across, it should have been a blog, email, or phone conversation

Social media isn’t complicated, there is no need to make it so. Live in Twitter for a while, it teaches you brevity and spontaneity.  Embrace the medium rather than fit it into what is comfortable to you.  And lastly, enjoy it.  Marketing is so much more fun when you break from the confines of structure and dogma.  Have a digital conversation.

What helps you get your content just right?

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Filed under: blogging, social media, social media marketing, , , , ,

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