Brain Vibe

marketing muses to stay engaged

Hey teacher, can you give me a tweet?

He He…Alright, maybe not the most appropriate title, but there is a point.

My school system has embraced technology.  It is all about going green.  Really it is about saving money to avoid printing notices.  Regardless, noble effort. But, I have to pull the info. Drives me crazy. I actually have to think about it! The shame of it all (can you hear the whine?). Oh, there is the monthly email that comes out from the school, teachers, PTA, and so on. If there is a hot topic being debated then an email arrives on that. But, if you are like me, my mailbox is pretty full and things get lost.

So I had a thought, what would or could mobile and social media do for cities and towns? Think about it, Obama raised millions and drove his entire campaign through social media. I was listening to his podcasts two years ago. He nickel and dimed his way to the top and drove home his message of change mostly through PR.

  • What if teachers could use Twitter to send parents a reminder that the class project was due in 2 days?
  • What if you could create educational games for kids to purchase and download on their phones and iPhones to play and proceeds went to the school?
  • Would you like to participate in the school committee meetings via webinar or Skype technology and submit questions?
  • How about a social network for parents and teachers to connect and discuss issues and topics?
  • Wouldn’t you love a blog from the Superintendent, principle, and your child’s teacher?
  • Could schools leverage social networks, phone applications, and other Web 2.0 media to raise much needed funds?
  • What about kids blogging to each other in a book club, sports club, or any other topic that promotes writing, journalism, and community connection?
  • Wouldn’t you love to tweet a teacher? (Get your minds out of the gutter – Twitter!)

Anyway, you get the point.  Think of the possibilities.  Social media and mobile media can make the difference between parents being involved, kids getting more out of education, and teachers and schools connecting in meaningful ways with all families.

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