Brain Vibe

marketing muses to stay engaged

The Importance Of A Compelling Blog Title

search seo sem long tailMost people adhere to the fact that to improve SEO a key component is having a keyword rich blog title.  Okay, that’s a no brainer.  However, I think there is more to a great Blog title than savvy SEO, but still a big factor in search.  You need to create a compelling blog title that stands out in long tail search and after PPC efforts.

I wrote an article several months ago on social media in Latin America.  It was never a show stopper in terms of first day visitation.  What is interesting is that it is no. 2 of my top most read posts and almost never fails to get at least one reader per day.  Outside of a topic that is probably compelling, when I’ve analyzed the results of long tail searches and those specific to latin america, this post is not on the first page.  It is not on the second page.  In fact, it is ususally pretty deep in the search results.  At times I just give up. (Yes, Google will customize results based on your profile, but I don’t think it alters the results drastically.  For those unfamiliar, do a search with your name on Google then have your friend do the same thing on their computer.  You’ll get similar but different results.)

This really got me thinking about how people determine what search results they are going to click through and I’m coming to the conclusion that two things are happening.  1)  Search results at the top are more marketing driven and may not actually be sources seekers consider a good source of information for a variety of reasons.  2)  Once a seeker has determined to head down into the bowels of search results, they need an easy way to realize the information they seek.

As marketers, we spend a lot of time focusing on the former.  However, I think there is something to the latter to consider.  People are pretty savvy at cutting through the marketing results.  URLs are a dead give away as to who is providing the information which can be pro or con depending on what the person is attempting to know or do.  Long tail searchers are more indicative of researchers trying to educate themselves and are looking for trusted sources.  Thus, moving deeper into search results let’s them move beyond perceived biased information driven by savvy marketing.  But, if you’ve ever gone more than a couple pages deep, you know search titles become more and more irrelevant and vague with a few gold nuggets thrown in.  Thus, the title of your blog is even more important to stand out from the pack.

For acquisition strategies, best practices for SEO/SEM are still the way to go.  If you want to cultivate a market and reach deep grabbing customers at the beginning of their consideration process, having a better understanding of long tail search and the ability to stand out after primary search pages is key.  Not all of your blogs will be able to stay at the top of search results over time, but a good number of steady pullers in your portfolio will help attract visitors over time and help them become more aware of what you have to offer.  Pick a strong blog title to stand out.


Filed under: blogging, social media, social media marketing, , , , ,

What Could Happen With A Google and Twitter MashUp

Here’s a short post – literally a brain vibe.

googlelogo1 twitter_logo_125x29

Everyone talks about Twitter as the next disruptive technology.  It is the window into the soul of society.  Is that profound enough?  The real value in it is the ability to search and gather information keeping your pulse on the market and your friends.  Some, like DigitalBuzz, and TechCrunch suggest that it is the new search engine.

TechCrunch:  People searching for news. Brands searching for feedback. That’s valuable stuff.

N0w that’s pretty powerful.

On the other spectrum or search, you have Google.  The mac-daddy of all search engines.  It crawls through our websites, blogs, and social networks catalogueing our thoughts, interactions, purchases, and work habits.  The all-time best past time is Googling yourself.

Here’s the thing.  Twitter is great if people follow a structured approach to how they voice their thoughts in 140 characters.  Simply stating they are awake and brushing their teeth isn’t really all that valuable.  It’s when a brand or topic is mentioned in itself or with a link that things become interesting.  In addition, conversations are not the easiest to follow.  Google, is great for providing the synopsis but, they don’t have the ability to get into the conversation.

What if you could take Google’s crawling, catalogueing, and summerizing capability and mash that up with Twitter conversation streams?  Tweets could contain added context to their submitters, the urls sent, and the topic of conversation.

Now that would be cool.

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